Chan Brothers Travel
Corporate Profile | Awards and Accolades | Significant Milestones | People | Upcoming Developments |
As one of Singapore's largest travel agent and tour operator, we offer the widest choice of destinations from the mainstream to the exotic ones.

While we explore new destinations and venture into opening the roads less travelled, we consistently review and revisit existing ones with new itineraries and experiences. By maintaining a strong marketing and communications link with our customers, prospects, business partners and the general buying public, we attain top-of-mind recall as a reliable travel agency providing quality packages at value-for-money prices. For the past 49 years, we take pride in satisfying and surpassing our customers' expectations with tour experiences that get them to return time and again. We were also the first to set up a sophisticated online travel infrastructure and a call centre as part of our continuous efforts to offer seamless travel experiences from the first touch point to utilisation of service.

Chan Brothers Group of companies encompass Asia Global Vacation, trusted, low price alternative for affordable good value tours; Euroworld, low price challenger for Europe and America tours; company-owned franchise shop, Chan's World Holidays, a bespoke travel agency offering off-the-beaten-track unusual vacations and Muslim tours; Chan Brothers Express, specialising in Club Med holidays and regional beach getaways; and iconic Chan Brothers Travel Powerhouse with our widely acclaimed package tours, Flexi Holidays, Worldwide Cruise Centre, Customised Easy Holidays, as well as flight and hotel online portals.

With almost 50 years' worth of happy customers, no one comes close to Chan Brothers for perfecting the holiday experience. Holidays are just better with people you know and you are in great company with Chan Brothers who knows the world like no other.


Corporate Profile | Awards and Accolades | Significant Milestones | People | Upcoming Developments |
Awards and accolades are testament and recognition of our commitment in business and service excellence. Some of the noteworthy ones are listed below.
2014
- Reader's Digest Trusted Brand - Platinum (Travel Agent) (Awarded by Reader's Digest)

2013
- Best Travel Agency - Singapore (Awarded by Travel Trade Gazette Asia)
- Reader's Digest Trusted Brand - Platinum (Travel Agent) (Awarded by Reader's Digest)
- AsiaOne People's Choice Award - Best Travel Agency (Awarded by AsiaOne)

2012
- Reader's Digest Trusted Brand - Platinum (Travel Agent) (Awarded by Reader's Digest)
- AsiaOne People's Choice Award - Best Travel Agency (Awarded by AsiaOne)
- WSQ Most Supportive Employer Award - Tour and Travel category (Awarded by Workforce Development Agency)

2011
- Reader's Digest Trusted Brand - Platinum (Travel Agent) (Awarded by Reader's Digest)
- AsiaOne People's Choice Award - Best Travel Agency (Awarded by AsiaOne)
- SINGAPORE SME 1000 for Chan Brothers MICE & Travel Pte Ltd
  (Awarded by DP Information Group)
- Best of the Best Family Products/Services (Family Travel Agency) (Awarded by Parent's World)

2010
- Best Travel Agency - Singapore (Awarded by Travel Trade Gazette Asia)
- Reader's Digest Trusted Brand - Platinum (Travel Agent) (Awarded by Reader's Digest)

2008
- Reader's Digest Trusted Brand - Platinum (Travel Agent) (Awarded by Reader's Digest)
- TMIS Top Travel Agent (Industrial Training) (Awarded by Tourism Management Institute of Singapore)

2007
- WSQ Best Supporting Company (Singapore Workforce Development Agency and Tourism Management Institute of Singapore)

2006
- Outstanding Branding Effort (Local) (Awarded by National Association of Travel Agents Singapore (NATAS)

2005
-  Best Travel Agency - Singapore (Awarded by Travel Trade Gazette Asia)
-  SPBA Heritage Brand Award (Awarded by Association of Small & Medium Enterprise & Lianhe Zaobao)
-  Asia 's Top 300 Brands (Brand Portfolio, 26 Aug 2005)

2004
- Singapore Superbrands 2004/2005
- Singapore's Top 100 Brands & Number 1 Online Travel Agency (Brand Portfolio, 16 Jul 2004)
- Asia's Top 500 Brands (Brand Portfolio, 16 Jul 2004)

2003
- Tourism Host of the Year (Travel Agency) (Awarded by Singapore Tourism Board)
- Best Singapore Travel Experience - China (Awarded by Singapore Tourism Board)

2002
- Travel Agency of the Year (Awarded by Singapore Tourism Board)

2001
- Travel Agency of the Year - Merit Award (Awarded by Singapore Tourism Board)
   Best Agency Award (Awarded by Travel Trade Gazette Asia)
- Top Innovator Award (Awarded by TravelWeekly East)
- Golden Web Award: Best Website - Outbound Operators (Awarded by TravelWeekly East)
- Best Travel Website (Awarded By Australian Tourist Commission)
- Tourism Medal (Awarded by French Minister of Tourism)

2000
- Enterprise Award, Singapore Business Awards
   (Awarded by The Business Times and
  DHL Worldwide Express)
- New Age Agent (Awarded by TravelAsia Magazine)
- Best Travel Website (Awarded by Australian Tourism Commission)
- Best Travel Agency - Singapore (Awarded by Travel Trade Gazette Asia)

1999
- Tour Operator of the Year Outbound (Awarded by Travel Asia Magazine)
- Best Travel Agency - Singapore (Awarded by Travel Trade Gazette Asia)

1998
- Gold Circle Award (Awarded by Singapore Tourism Board)
- Golden Kiwi Award (Awarded by New Zealand Tourism Board)
- Koala Award (Awarded by Australia Travel Industry for outstanding contribution to Australian Tourism - South East Asia)
- Partnership Award (Awarded by Australia Travel Industry)

1997
- Best Performing Travel Agent Outing to Turkey (Awarded by Republic of Turkey Ministry of Tourism)
- Tourism Host of the Year (Awarded by Singapore Tourist Promotion Board)

1995
- Travel Agency of the Year (Awarded by Singapore Tourist Promotion Board)

1994
- Number One Achievement Award (Awarded by The Queensland Tourist & Travel Corporation)
- Travel Agent of the Year (Awarded by Travel News Asia)
- Beijing Forbidden City Cup (Certificate of Honour for Excellent Overseas Travel Agency Company)

1992
- Best Travel Agent (Awarded by Australia Travel Industry)

1991
- Travel Agent of the Year (Awarded by Travel News Asia)

1990
- Golden Kiwi (Awarded by New Zealand Tourism Board)

1987
- Travel Agency of the Year (Awarded by Singapore Tourist Promotion Board)


Corporate Profile | Awards and Accolades | Significant Milestones | People | Upcoming Developments |
Year
Significant Milestones
 
2014
We were the only travel agent in Singapore awarded Platinum in Reader's Digest Trusted Brands 2014 and 6 years consecutively for demonstrating excellence in the six qualities: trustworthiness, image credibility, quality, value, understanding of customer needs and innovation.

 
2013
We were awarded Best Travel Agency in Asiaone People's Choice Awards 2013 organised by AsiaOne, Singapore Press Holdings' leading news and lifestyle website. The award is a public acknowledgment of the best brands and products in Singapore and the region.

We were the only travel agent in Singapore awarded Platinum in Reader's Digest Trusted Brands 2013 and 5 years consecutively for demonstrating excellence in the six qualities: trustworthiness, image credibility, quality, value, understanding of customer needs and innovation.

We completed the final phase of Chan Brothers Travel Powerhouse. Following the opening of its flagship store and worldwide cruise centre in 2012, massive makeover took place progressively at 2 other principal stores on level 1 and 7 of the same building within a year. Spanning over 2 floors and 15,000 square feet, the Travel Powerhouse heralds the dawn of a new era for the 48-year-old agency and a new frontier for the industry.

We relaunched Asia Global Vacation as the trusted, low price alternative for affordable good value tours and established Euroworld the low price challenger for Europe and America tours. Both entities serve the segment of price-conscious travellers who require only basic itineraries with more leisure time for shopping and other pursuits of special interest. On average, prices are 10 percent lower if not similar to the low-ballers in the market comprising of new entrants or small, medium-sized wannabes. They bring affordable tours with absolute price transparency but without compromise to quality, the assurance that comes only with Chan Brothers brand.

We were awarded Best Travel Agency - Singapore in TTG Travel Awards 2013 for demonstrating professionalism and excellence in staff and services towards consumers and partners.

 
2012
We were awarded Best Travel Agency in Asiaone People's Choice Awards 2011/12 organised by AsiaOne, Singapore Press Holdings' leading news and lifestyle website. The award is a public acknowledgment of the best brands and products in Singapore and the region.

We were the only travel agent in Singapore awarded Platinum in Reader's Digest Trusted Brands 2012 and 4 years consecutively for demonstrating excellence in the six qualities: trustworthiness, image credibility, quality, value, understanding of customer needs and innovation.

We launched the flagship store and cruise centre, prominently anchored at #01-12 Fook Hai Building. Spreading over a spacious 4,000 square feet of retail space, the roomy flagship store increases current capacity by 15 percent. The bold design of the new flagship store and cruise centre symbolises how impassioned the travel agency is in elevating travel service and product excellence, and has been described tongue-in-cheek by many as redefining the "Chanel" in travel.

We established partnership with the biggest travel review site TripAdvisor, the world's largest travel site. Through the partnership, TripAdvisor traveller reviews and ratings are displayed on our online hotel platform ChanBrothersHotels.com, marking the collaboration of key industry leaders. ChanBrothersHotels.com boasts of over 120,000 hotels, low prices guaranteed, instant confirmation, acceptance of last-minute bookings and exclusive daily offers. Unlike regular hotel portals where prices displayed exclude hotel tax and service fees, ChanBrothersHotels.com promises prices with all taxes included and no hidden charges, i.e. what you see is what you pay.

 
2011
We were awarded Best Travel Agency in AsiaOne People's Choice Awards 2010 organised by AsiaOne, Singapore Press Holdings' leading news and lifestyle website. The award is a public acknowledgment of the best brands and products in Singapore and the region.

We were the only travel agent in Singapore awarded Platinum in Reader's Digest Trusted Brands 2011 and 3 years consecutively for demonstrating excellence in the six qualities: trustworthiness, image credibility, quality, value, understanding of customer needs and innovation.

We launched our first company-owned franchise shop, Chan's World Holidays. Beyond distributing products and services by Chan Brothers Travel, the bespoke travel agency steers away from mass market tours and instead, plugs existing gaps in the current travel market by offering English-speaking package tours to Asia and China and Chinese-speaking package tours to long haul destinations.

We acquired another commercial property at North Bridge Road under the Chan Brothers property investment portfolio and named it Chan Brothers Building. It has over 11,000 square feet of commercial space for lease across seven floors. The new building adds to the existing over $100 million of asset backing on local and overseas properties, ranging from office building, shop houses, shop units and residential units in Singapore, Malaysia and Hong Kong, as well as residential development in Australia.

 
2010
We launched our new television commercial series to great success.

In keeping ourselves aligned with new technologies, our hotel and flight portals www.ChanBrothersHotels.com and www.ChanBrothersFlights.com underwent major revamps in the first and third quarter of 2010 respectively. Online bookings via our flight and hotel portals achieved an average growth of 50 percent month on month since their revamp while visitorship doubled.

We were the only travel agent in Singapore awarded Platinum in Reader's Digest Trusted Brands 2010 for demonstrating excellence in the six qualities: trustworthiness, image credibility, quality, value, understanding of customer needs and innovation.

We were awarded Best Travel Agency - Singapore in TTG Travel Awards 2010 for demonstrating professionalism and excellence in staff and services towards consumers and partners.



 
2008
We kick started the year with the official appointment of MediaCorp Radio personality, Ms Wong Lee Jeng as our travel ambassador for 2008. With Lee Jeng hailed as a prominent voice over the airwaves and Chan Brothers Travel unanimously regarded as the “voice of the travel industry”, the partnership looked set to be a perfect pairing.

We were the only travel agent in Singapore awarded Platinum in Reader’s Digest Trusted Brands 2008 for demonstrating excellence in the six qualities: trustworthiness, image credibility, quality, value, understanding of customer needs and innovation.


 
2007
We extended the Chan Brothers Travel brand with the inception of a budget travel division, Asia Global Vacation, catering to the price-sensitive customers and focusing on offering travel packages without the frills.

Our new hotel portal – chanbrothers.com/hotel was launched with a secured online payment gateway for convenience of travellers and hit over a million page views in May alone.

Demand for travel was at its peak and so we went big with the inaugural success of our Taiwan charter flights, China Three Gorges charter cruises and Eastern Europe Danube River charter cruises.


 
2006
We grew to be the largest and most established travel agency in Singapore and the region with more than 300 associates globally, joint ventures in Indonesia, franchises in Malaysia and a fast-growing network of agents in the Asia Pacific region.

As part of our continuous effort to enhance our service quality, we commenced the implementation of a customised e-CRM programme and the expansion of our existing call centre.

 
2004
With the launch of our regional hotel-centric portal – chanbrothershotels.com, we now offer the region’s most integrated travel exchange portal. At the same time, chanbrothers.com also developed into a leading online travel portal in Singapore with average daily page views of more than 30,000.

With the advent of budget airlines in Asia, we saw a new market opportunity and an increased demand in low-cost air travel in the region. We participated in the growth of intra-Asia travel and made an effort to capture the budget travel market ahead of competition.

Consequently, a new range of budget packages targeted at cost-conscious travellers was unveiled at our budget travel fairs and roadshows that were held in tandem with the launch of Singapore's first budget airline in May.


 
2002
We took another leading step with the launch of the first regional discount airfare portal in Asia – chanbrothersflights.com, offering discounted airfares for travels originating from Singapore and other countries.

 
2001
We entered into a S$1 million partnership with PT. Panorama Sentrawisata to set up PT. Chan Brothers Travel Indonesia.

In the same year, chanbrothers.com expanded its content base and went international. Through affiliated programmes, strategic alliances and joint ventures with leading central reservations systems, travel companies and major travel players in Asia Pacific, chanbrothers.com established Internet presence in the USA, the UK, Hong Kong, Thailand, Indonesia and Malaysia.


 
2000
We clinched the inaugural “New Age Agent” award by Travel Asia for demonstrating strength, fortitude and enterprise in the new economy. Cyber investments and online efforts paid off in the same year as we achieved S$120 million in sales and recorded a year-on-year growth of 34 percent.

 
1999
We launched our first B2C travel website – chanbrothers.com. Within the first 11 months of operation, we received 25,000 bookings online and close to S$30 million in sales.

 
1987
We were awarded “Travel Agency of the Year in 1987” by the Singapore Tourist Promotion Board (now known as the Singapore Tourism Board), the first of many accolades to come.

 
1983
Our managing director, Mr Anthony Chan, took over the helm. He introduced with great success the “hotel-on-wheels” concept in touring Europe (double-deckers with sleeping berths and kitchens) and popularised tours to Australia and New Zealand among Singaporeans.

 
1974
Our business was moved to Fook Hai Building, occupying a single unit on the fourth floor. Over the ensuing years, we expanded to the fifth, sixth, seventh and finally, the first floor of the building.

 
1965
Our chairman, Mr Chan Liang Choy, founded Chan Brothers Travel and began an intimate three-staff outfit operating from a modest rented shop in Cecil Street selling only air and train tickets.

 

Corporate Profile | Awards and Accolades | Significant Milestones | People | Upcoming Developments |
Valued employees are the lifeblood of any business and especially so in the travel industry. We provide an integrated and sustainable scheme that attracts and retains talented people, and caters for personal and professional development.

 
We develop our training and development programmes to meet the challenges of changing technologies and trends. While we help our employees to develop their careers, we give our business a highly skilled workforce and a competitive advantage in the market. In 2012, we were awarded WSQ Most Supportive Employer Award - Tour and Travel category by Workforce Development Agency in recognition of our efforts in supporting WSQ through the hiring of WSQ graduates, sending staff for WSQ training and adoption of WSQ schemes.

 

Corporate Profile | Awards and Accolades | Significant Milestones | People | Upcoming Developments |
Customer Centric Initiatives (CCI) programme that has been implemented to raise service standards and set new benchmarks in the industry. The benefits of this initiative, aside from elevating service leadership and agility, is also that of improving operating efficiency and garnering more mileage from our marketing dollars through target marketing efforts. With more discerning consumers, exacting demands and higher expectations, mass customisation is quickly giving way to personalisation where each target market is a group size of one.

 
Software upgrades such as online enhancements are also put in place to keep in pace with the evolving internet environment, usage and user profiles as Singapore has the highest level of internet penetration in Southeast Asia (SEA) and consumers here access the internet more frequently than consumers in any other market across the SEA region, according to Nielsen. Some of the enhancements in the pipeline include incorporating payment gateways and integrating a web-based call centre to field enquiries generated from online users right at the point when they are accessing the website for a more all-encompassing online experience immediate response, higher customer satisfaction and sales conversion.

 
Another CCI initiatives in the pipeline is the CRM system which is scheduled for launch in 2014. With a projected S$0.5 million investment, the CRM system will seamlessly integrate existing customer database with online database while simultaneously capturing potential new sales leads from different touch-points. The CRM system has been precisely selected to achieve such target marketing extent and beyond. Some of its inexhaustible customer benefits include reward programme for loyal customers and personalised store patronage or web browsing experience. Strategic planning and operational benefits include data mining with report generation for regular review of trending or demographics, targeted promotional messages based on search or transaction history and instant notifications relating to bookings made.