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Chan Brothers
Corporate Profile
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As one of Singapore's
leading travel
companies, we offer the
widest choice of
destinations from the
mainstream to the
exotic ones.
While we explore new
destinations and
venture into opening
the roads less
travelled, we
consistently review and
revisit existing ones
with new itineraries
and experiences. By
maintaining a strong
marketing and
communications link
with our customers,
prospects, business
partners and the
general buying public,
we attain top-of-mind
recall as a reliable
travel agency providing
quality packages at
value-for-money prices.
For nearly 50 years, we
take pride in
delighting our
customers with tour
experiences that get
them to return time and
again. We were also the
first to set up a
sophisticated online
travel infrastructure
and a call centre as
part of our continuous
efforts to offer
seamless travel
experiences from the
first touch point to
utilisation of
service.
We extended the Chan
Brothers Travel brand
with the inception of a
no-frill travel
company, Asia Global
Vacation. Strategically
located in unit 02-75A
of People's Park
Centre, coined as
Singapore's travel
retail centre due to
its dense congregation
of small and
medium-sized travel
agencies, Asia Global
Vacation hopes to reach
out to the
price-sensitive and
deal-driven consumers.
Asia Global Vacation
offers travel packages
without the frills,
meaning you are not
paying more for extras
you do not require. To
keep prices low, tour
itineraries by Asia
Global Vacation are
largely packaged with
tourist class
accommodation and
second-line or budget
carriers to appeal to
price-sensitive
consumers looking for
good value vacations.
With an initial
emphasis on Asia and
China products, the
travel agency has
expanded its portfolio
of products to include
the latest
Chinese-speaking tours
to long haul
destinations such as
Europe, Turkey and USA.
These tours are
conceptualised with
middle-aged
Chinese-speaking
travellers in mind and
for the Europe tour,
even includes specially
arranged 80 percent
Chinese meals for those
with more conservative
palettes.
We further launched our
first company-owned
franchise shop, Chan's
World Holidays. Beyond
distributing products
and services by Chan
Brothers Travel, the
bespoke travel agency
steers away from mass
market tours and
instead, plugs existing
gaps in the current
travel market by
offering
English-speaking
package tours to Asia
and China and
Chinese-speaking
package tours to long
haul destinations, a
rarity indeed among
travel agencies these
days. Other offerings
include unique and
seasonal package tours
to destinations off the
beaten track as well as
Muslim tours to
worldwide destinations.
Aside from these, the
travel agency also
offers a good selection
of 2-to-go package
tours to Israel,
Turkey, New Zealand,
India and other
destinations, a
definite boon for those
who prefer not to wait
for a confirmed
departure to fly and
yet want to reap the
cost savings from
economies of scale of a
package tour.
By catering to all ages
and budgets, new and
repeat visitors alike,
we continue to stride
ahead with our
reliability, innovation
and entrepreneurial
spirit.
Diversifying our travel
portfolio to include
strategic investments
in 3 key properties, we
continue to broaden our
portfolio's exposure
across a range of asset
classes, to shoulder
fluctuations caused by
economic and financial
events and ride ahead
of our competition at
all times.
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Significant Milestones
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Year
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Significant
Milestones
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1965
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Our chairman,
Mr Chan Liang Choy, founded
Chan Brothers Travel and began
an intimate three-staff outfit
operating from a modest rented
shop in Cecil Street selling
only air and train
tickets.
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1974
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Our business
was moved to Fook Hai Building,
occupying a single unit on the
fourth floor. Over the ensuing
years, we expanded to the
fifth, sixth, seventh and
finally, the first floor of the
building.
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1983
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Our managing
director, Mr Anthony Chan, took
over the helm. He introduced
with great success the
“hotel-on-wheels”
concept in touring Europe
(double-deckers with sleeping
berths and kitchens) and
popularised tours to Australia
and New Zealand among
Singaporeans.
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1987
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We were
awarded “Travel Agency of
the Year in 1987” by the
Singapore Tourist Promotion
Board (now known as the
Singapore Tourism Board), the
first of many accolades to
come.
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1999
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We launched
our first B2C travel website
– chanbrothers.com.
Within the first 11 months of
operation, we received 25,000
bookings online and close to
S$30 million in
sales.
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2000
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We clinched
the inaugural “New Age
Agent” award by Travel
Asia for demonstrating
strength, fortitude and
enterprise in the new economy.
Cyber investments and online
efforts paid off in the same
year as we achieved S$120
million in sales and recorded a
year-on-year growth of 34
percent.
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2001
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We entered
into a S$1 million partnership
with PT. Panorama Sentrawisata
to set up PT. Chan Brothers
Travel Indonesia.
In the same year,
chanbrothers.com expanded its
content base and went
international. Through
affiliated programmes,
strategic alliances and joint
ventures with leading central
reservations systems, travel
companies and major travel
players in Asia Pacific,
chanbrothers.com established
Internet presence in the USA,
the UK, Hong Kong, Thailand,
Indonesia and
Malaysia.
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2002
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We took
another leading step with the
launch of the first regional
discount airfare portal in Asia
–
chanbrothersflights.com,
offering discounted airfares
for travels originating from
Singapore and other
countries.
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2004
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With the
launch of our regional
hotel-centric portal –
chanbrothershotels.com, we now
offer the region’s most
integrated travel exchange
portal. At the same time,
chanbrothers.com also developed
into a leading online travel
portal in Singapore with
average daily page views of
more than 30,000.
With the advent of budget
airlines in Asia, we saw a new
market opportunity and an
increased demand in low-cost
air travel in the region. We
participated in the growth of
intra-Asia travel and made an
effort to capture the budget
travel market ahead of
competition.
Consequently, a new range of
budget packages targeted at
cost-conscious travellers was
unveiled at our budget travel
fairs and roadshows that were
held in tandem with the launch
of Singapore's first budget
airline in May.
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2006
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We grew to be
the largest and most
established travel agency in
Singapore and the region with
more than 300 associates
globally, joint ventures in
Indonesia, franchises in
Malaysia and a fast-growing
network of agents in the Asia
Pacific region.
As part of our continuous
effort to enhance our service
quality, we commenced the
implementation of a customised
e-CRM programme and the
expansion of our existing call
centre.
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2007
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We extended
the Chan Brothers Travel brand
with the inception of a budget
travel division, Asia Global
Vacation, catering to the
price-sensitive customers and
focusing on offering travel
packages without the
frills.
Our new hotel portal –
chanbrothers.com/hotel was
launched with a secured online
payment gateway for convenience
of travellers and hit over a
million page views in May
alone.
Demand for travel was at its
peak and so we went big with
the inaugural success of our
Taiwan charter flights, China
Three Gorges charter cruises
and Eastern Europe Danube River
charter cruises.
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2008
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We kick
started the year with the
official appointment of
MediaCorp Radio personality, Ms
Wong Lee Jeng as our travel
ambassador for 2008. With Lee
Jeng hailed as a prominent
voice over the airwaves and
Chan Brothers Travel
unanimously regarded as the
“voice of the travel
industry”, the
partnership looked set to be a
perfect pairing.
We were the only travel agent
in Singapore awarded Platinum
in Reader’s Digest
Trusted Brands 2008 for
demonstrating excellence in the
six qualities: trustworthiness,
image credibility, quality,
value, understanding of
customer needs and
innovation.
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2010
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We launched
our new television commercial
series to great success.
We were the only travel agent
in Singapore awarded Platinum
in Reader's Digest Trusted
Brands 2010 for demonstrating
excellence in the six
qualities: trustworthiness,
image credibility, quality,
value, understanding of
customer needs and
innovation.
We were awarded Best Travel
Agency - Singapore in TTG
Travel Awards 2010 for
demonstrating professionalism
and excellence in staff and
services towards consumers and
partners.
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3 Dec TTG Travel Awards Special
Edition 2010
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2011
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We had a
bountiful year with a
resounding list of achievements
including the win of Best
Travel Agency in the AsiaOne
People's Choice Award, the only
travel agent in Singapore
awarded Platinum in Reader's
Digest Trusted Brands 2011, the
launch of Chan's World Holidays
- the first company-owned
franchise shop, the launch of
the Worldwide Cruise Centre - a
one-stop cruise centre with
over 10 of the world's leading
cruise lines and the
acquisition of the new Chan
Brothers Building - the latest
addition to the Chan Brothers'
property investment portfolio
of over $100 million.
We signed a Memorandum of
Understanding (MoU) with
Chengdu Culture and Tourism
Development Group for strategic
collaboration in promoting
exchange and strengthening
cooperation between the
organisations in the
development of Chengdu tourism
through destination marketing,
thereby reaching new tourism
targets for Chengdu.
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2012
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We kicked off
the year with the second year
consecutive win of Best Travel
Agency in the AsiaOne People's
Choice Award, a public
acknowledgment of the best
brands and products in
Singapore and the region.
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Awards &
Achievements
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2012
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- AsiaOne People's Choice Award - Best Travel Agency (Awarded by AsiaOne)
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2011
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- Reader's Digest Trusted Brand
- Platinum (Travel Agent)
(Awarded by Reader's
Digest)
- AsiaOne People's Choice Award
- Best Travel Agency (Awarded
by AsiaOne)
- SINGAPORE SME 1000 for Chan
Brothers MICE & Travel Pte
Ltd
(Awarded by DP
Information Group)
- Best of the Best Family
Products/Services (Family
Travel Agency) (Awarded by
Parent's World)
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2010
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- Best Travel Agency -
Singapore (Awarded by Travel
Trade Gazette Asia)
- Reader's Digest Trusted Brand
- Platinum (Travel Agent)
(Awarded by Reader's
Digest)
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2008
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- Reader's Digest Trusted Brand
- Platinum (Travel Agent)
(Awarded by Reader's
Digest)
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2006
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- Outstanding Branding Effort
(Local) (Awarded by National
Association of Travel
Agents
Singapore
(NATAS)
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2005
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- Best Travel Agency -
Singapore (Awarded by Travel
Trade Gazette Asia)
- SPBA Heritage Brand
Award (Awarded by Association
of Small & Medium
Enterprise &
Lianhe Zaobao)
- Asia 's Top 300 Brands
(Brand Portfolio, 26 Aug
2005)
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2004
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- Singapore Superbrands
2004/2005
- Singapore's Top 100 Brands
& Number 1 Online Travel
Agency (Brand Portfolio, 16 Jul
2004)
- Asia's Top 500 Brands (Brand
Portfolio, 16 Jul 2004)
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2003
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- Tourism Host of the Year
(Travel Agency) (Awarded by
Singapore Tourism Board)
- Best Singapore Travel
Experience - China (Awarded by
Singapore Tourism Board)
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2002
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- Travel Agency of the Year
(Awarded by Singapore Tourism
Board)
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2001
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- Travel Agency of the Year -
Merit Award (Awarded by
Singapore Tourism Board)
Best Travel Agency
- Singapore (Awarded by Travel
Trade Gazette Asia)
- Top Innovator Award (Awarded
by TravelWeekly East)
- Golden Web Award: Best
Website - Outbound Operators
(Awarded by TravelWeekly
East)
- Best Travel Website (Awarded
By Australian Tourist
Commission)
- Tourism Medal (Awarded by
French Minister of
Tourism)
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2000
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- Enterprise Award, Singapore
Business Awards (Awarded by The
Business Times and
DHL Worldwide
Express)
- New Age Agent (Awarded by
TravelAsia Magazine)
- Best Travel Website (Awarded
by Australian Tourism
Commission)
- Best Travel Agency -
Singapore (Awarded by Travel
Trade Gazette Asia)
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1999
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- Tour Operator of the Year
Outbound (Awarded by Travel
Asia Magazine)
- Best Travel Agency -
Singapore (Awarded by Travel
Trade Gazette Asia)
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1998
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- Gold Circle Award (Awarded by
Singapore Tourism Board)
- Golden Kiwi Award (Awarded by
New Zealand Tourism
Board)
- Koala Award (Awarded by
Australia Travel Industry for
outstanding contribution
to
Australian Tourism
- South East Asia)
- Partnership Award (Awarded by
Australia Travel
Industry)
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1997
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- Best Performing Travel Agent
Outing to Turkey (Awarded by
Republic of Turkey
Ministry of
Tourism)
- Tourism Host of the Year
(Awarded by Singapore Tourist
Promotion Board)
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1995
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- Travel Agency of the Year
(Awarded by Singapore Tourist
Promotion Board)
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1994
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- Number One Achievement Award
(Awarded by The Queensland
Tourist & Travel
Corporation)
- Travel Agent of the Year
(Awarded by Travel News
Asia)
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1992
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- Best Travel Agent (Awarded by
Australia Travel
Industry)
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1991
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- Travel Agent of the Year
(Awarded by Travel News
Asia)
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1990
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- Travel Agent of the Year
(Awarded by Travel News
Asia)
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1987
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- Travel Agency of the Year
(Awarded by Singapore Tourist
Promotion Board)
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